A Community Company — Supporters Decide on New Sono Logo

By Julius

11th March 2022

In our survey the week before last we asked you to vote for the logo of your choice. And vote you did! 18,462 people participated in the survey – more than in any other community survey before – and decided the look of the new Sono Motors brand logo. There were three variants to choose from, and the clear winner was:

results logo survey

The new logo of Sono Motors is a logical continuation of the previous one; an evolution, so to speak. While retaining all the good things about the previous logo – minimalist design, a sun symbol, simplicity – the update adds some energy and vitality. The typography is very similar to the current logo; however, we did soften those sharp edges a bit. It looks friendlier now, more inviting.

The new Sono Motors logo system.
The new Sono Motors logo system.

And of course, the Sion will also bear the new logo. Thank you so much to everyone who shared their vote with us. We want to continue as an enterprise which actively involves its community and values your opinion, not just concerning the design of the Sion but the brand as a whole.

Sono Motors' creative director Gesa was in charge of the redesign.
Sono Motors' creative director Gesa was in charge of the redesign.

Sono as a Community Enterprise

Ever since Jona, Laurin, and Navina founded Sono, we have pursued an approach to product design which is different from that of many traditional car manufacturers. With the crowdfunding campaign started by our founders in 2016, interested parties, reservation holders, and backers have been included in various design-related decisions from the start. The motto: “Sion. A Solarcar for everyone.”

The Sion’s design looked a little different back in 2016
The Sion’s design looked a little different back in 2016

“When we told Navina about the project, Jona and I had already spent four years building the first concept car completely on our own. That was when we had the idea to try crowdfunding. Through crowdfunding, we wanted to find out whether there were people out there who shared our vision. Fortunately, we found exactly those people,” says founder and CEO Laurin Hahn with regard to the start of the campaign in 2016. In total, the three of them raised more than 800,000 euros, exceeding their own expectations by far.

Without the enthusiasm of the many people who provided financial backing to that small project by making a reservation, Sono would not exist in its present form. Therefore it went without saying for Jona, Laurin, and Navina that these people should also have a say in the design of the Sion in some form.

From the Road to the Workshops and Back Again

Even as we designed the first prototype back in 2017, we kept involving our growing community through surveys. That way, we received a lot of suggestions and ideas about the further development of the Sion. Our team worked a few very intense night shifts in order to translate all those suggestions into the model. The result was presented to the world on July 27 in Munich.

The SVC1 is revealed to the world at the technology center in Munich
The SVC1 is revealed to the world at the technology center in Munich

But that was only the beginning. During the subsequent test tours across Germany, Austria, Switzerland, the Netherlands, Italy, and France, we not only collected more and more feedback but we also established close connections with our reservation holders that are still going strong. We developed a feeling for which aspects mattered to the community and which ones didn’t. More than 18,000 people have test-driven our prototypes so far, and their feedback has shaped the development of the Sion – for instance, in our car clinic in Memmingen, Germany.

A test group is preparing for their test drive
A test group is preparing for their test drive

Like we did now with the question about the new logo, we have always directly involved our community in the past few years with the help of surveys. Should the Sion be a five- or six-seater? What color should the car be: black or white? What color rims should we use? How much charging power? What type of headlights? What are the requirements of the infotainment system? The real-time data we receive from surveys makes it possible for us to rethink the automotive design process and to directly incorporate the community feedback in the development.

Some examples of adjustments made in the last few years
Some examples of adjustments made in the last few years

Of course, we weren’t always able to incorporate everybody’s wishes and ideas. But still the community’s opinion has been a key influence not only on the design but also on Sono as a company. That was also one of the reasons why we decided to create a job within the company which represented our community. After putting out the call, we received around 400 applications for that post, and the community ultimately chose Sebastian Böttger as their representative.

After our IPO last November, Sebastian was also appointed to the Sono Supervisory Board, where he represents the community and its interests. He is also a frequent guest in our live streams, posing community questions to our experts. Sebastian’s voice is very important, and he is a valuable sparring partner within the company.

Sebastian at the first SVC2 test drive last spring
Sebastian at the first SVC2 test drive last spring

We are very grateful for our special relationship with our community. It is an integral part of our company, and we would never have made it this far without it. Together we designed a vehicle which is customized to the wishes and requirements of the people who have always supported its development. We will definitely continue to find ways to involve our community in the development of the company and its products in the future. After all, Sono is, and always will be, a community enterprise.

If you want to read more about what our community has to say about us, come and visit this website. We have collected various opinions and some information about this part of our company there. Have fun exploring!

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